A family owned and operated facility - Spruce Meadows is considered the premier show jumping facility in Canada and recognized as a world leader in international horse sports. For many years Spruce Meadows maintained a small online presence, but realized it needed to capatilize on the many advantages in the online space for communicating with its visitors, exhibitors, sponsors, partners and riders, as well as increase the opportunities for revenue generation.

In conjunction with another Marketing Agency, Backgrount custom developed a brand new web property that includes numerous features such as:

- Tournament Management System
- Exhibitor Registration System with online payments
- Online Ticketing System
- Competitors Portal
- Custom Website CMS

Additionally Backgrount continues to provide Spruce Meadows with additional custom software development, web and system design, user interface enhancements and server support. 

Wycliffe Bible Translators of Canada is the national funding agency for translation and relief work across the globe. With 400 staff across Canada and the world, Wycliffe was seeking help to find innovative ways to increase donations, membership and attract a younger audience in their mission efforts.

To achieve this new goal - Wycliffe engaged Backgrount to assist in not only coming up with a new brand for Wycliffe - but also to develop a new means for Wycliffe to engage with its followers online.

Working with a market research firm, Backgrount successfully provided Wycliffe with a new Marketing/Messaging Strategy as well as a new Brand.

From that strategy, Backgrount custom developed a new online portal for Wycliffe Canada. The new portal not only allows its staff the ability to engage with the public and its followers in a new way - but unites the organization under one common platform.

The portal features various innovations including and not limited to:

- Custom Content Management System
- Community Portal with numerous social features
- Donation Engine
- E-commerce solution

Backgrount continues to support Wycliffe today with additional enhancements to the current system and the implementation of new strategies to help push forward its new strategy.

A leader in home appliances and personal electronics, Samsung Canada and its Agency of Record engaged Backgrount to develop a online promotional tool during the 2010 Christmas Season.

Samsung Canada wanted to create an interactive digital book that allowed users the ability to find the perfect gift for that special someone during the holiday season.

The book featured a unique search tool that prompted users with personality questions about the person they were gift searching for and using the responses provided by the user - the interactive book would display products that fit those responses.

Additionally the interactive book featured comprehensive information about those products and also allowed the user to email or print a shopping list with relevant product information and serial numbers.

The campaign proved to be a huge success and provided Samsung customers with a unique way to shop for products during the holiday season!

The goal of www.Deebler.com is to provide consumers with  important information about local businesses, their products and services. Verified businesses from the community publish their business information, promotions, deals, and events to Deebler.com.

Deebler challenged Backgrount  to develop a mobile web application for consumers to access the deebler service on the go.

Services Provided:

Project Scoping
User Interface Design
Data services integration
Mobile Programming

A part of Travel Alberta, the Canadian Badlands of Alberta mandate is to help promote a region that covers almost the entire south eastern zone of Alberta. Nicknamed by some as Canada’s “Wild West” the area is full of attractions, events and beautiful scenery that inspires and captivates all who visit it.

The Canadian Badlands needed an effective online strategy and solution to communicate its services both internally and externally. Focusing on that principle we defined and developed 4 key communication portals to accomplish the various business objectives.

Services:

Online Marketing Strategy
Project Scoping

Programming of various portals:
- Consumer Tourism Portal
- Canadian Badlands Business Portal
- Canadian Badlands Investor Portal
- Canadian Badlands Stakeholder Portal
- Custom CMS

A division of the Forzani's group - AthletesWorld is a leader in providing consumer products oriented towards a younger internet savvy demographic.

With that principle in mind and working with AthletesWorld's digital agency, Backgrount developed a custom website meant to show off the products available in store.

The website featured a wide variety of interactive tools meant to engage customers in a dynamic way. Some of the features included:

- Ability to search and view products online
- A MY AW portal where users could create profiles, reviews products, sign-up for contests, access coupons, and download exclusive MP3's.
- The ability for users to create an online shopping list where they could save favorite products and then email or print the list to bring in store.
- A complete custom admin system used to manage the site content, registered users and promotions.

Backgrount successfully delivered a dynamic and engaging website that featured numerous innovative technologies meant to aid AthletesWorld in its vision.

EOS Pipeline & Facilities Inc. is a general contracting and construction company with over 22 years of experience throughout the north in Alberta, British Columbia, and the Northwest Territories.

EOS asked Backgrount to re-design and develop their corporate website that had the ability to scale down nicely to mobile view and had a robust content management system for regular updates.

Services Provided:

Project Scoping
User Interface Design
Expression Engine CMS Integration
Fluid Mobile UI Implementation

A marquee shopping center in Calgary, Sunridge Mall features a wide variety of popular and well recognized retail stores which attracts hundreds of people to its doors daily.

Working with Sunridge's Digital Agency, Backgrount developed a custom software solution meant to support a marketing campaign during the 2011 Christmas Season.

The campain involved the setup of a booth at Sunridge mall where customers would stand in front of a Christmas scene and have their picture taken.

The picture was then uploaded to a server and then the picture was emailed to the individual within the photo. The individual could then download and/or share the photo with their friends via popular social networks.

During the upload process - demographic data about the individuals in the photo was collected by the Sunridge photo team. That data was then used to aid Sunridge in understanding its customer base.

The project proved to be a huge success - with several thousand individuals participating in the photo campaign.

Roots Home Schooling is a home-based education program for parents in Alberta. Roots provides Facilitators that visit and provide support to parent that home school their kids.  Their responsibility is to help them meet their goals, which may or may not correlate with Alberta Education goals.

Backgrount was challenged to provide Roots Homeschooling with the ability for parents to connect online and to find support for each other during the school year. The website facilitated the various events and resources necessary to be a successful home school parent.

Services:

Project Scoping
User Interface Design
Development of online community
Development of a discussion forum
Integration of a Content Management System

A division of Shaw - Shaw Business is a leader in providing voice and data connectivity to various enterprises within Canada.

Working with Shaw's Digital Agency - Backgrount developed and implemented a new custom CMS platform meant to support their communication needs and allow for regular updates of their content.

A new player in the property management world - Ease Management wanted to provide a simple online tool that allowed property owners the ability to better manage their properties and their tenants.

Working with Ease, Backgrount first aided Ease in the design, strategy, and vision of the product. Once organized - Backgrount developed a custom web application that provided property owners with various tools to aid in their property management including and not limited to:

- Building, Asset and Tenant Management
- Rental Invoicing and Online Payments for Tenants
- Landlord, Tenant and Owner Portal
- Document Management System
- Online Tenant Emergency Service Request System

A marquee shopping center in Calgary, Sunridge Mall features a wide variety of popular and well recognized retail stores which attracts hundreds of people to its doors daily.

Working with Sunridge's Digital Agency, Backgrount developed a custom software solution meant to support a contest being run by the mall.

The contest was broken up into two parts. The first part asked visitors of the mall to submit photos of their personal art projects online by a specific date. After the submission period - the approved projects were made available to the general public for voting online.

Backgrount developed a custom online solution that allowed participants to submit their art project to Sunridge and then later share their art piece with their friends and family for voting. The solution also featured a admin system that allowed Sunridge the ability to manage the data within the system.

The contest proved to be a huge success with over a 1000 project submissions and an insane amount of voting done by the general public.